Write your own business narrative
Career branding for GTM leaders
"I need to advocate my own career."
Say it out loud. That's the moment this exists for.
Marketers spend their careers telling their employer's story. It's time to tell yours.
The distinction
This isn't personal branding. You're building your career narrative.
Personal Branding
Career Branding
Sells you
Advances you
Reads as an exit signal to the person you report to
Reads as ambition. Safe to build while you're still fully employed
Optional
Only buildable before you need it
What it is
Your career story.
Written once. The version that gets repeated when you're not in the room.
How it works
Two rounds on purpose
Most personal branding advice starts with marketing. That's why it feels exhausting and cringe. This separates them.
Build the narrative.
What's actually true about your career. The throughline, the real story, the proof. Not a vibe. An accurate one.
Market it.
Optional. Once the story exists. Cadence, audience, visibility. None of it load-bearing until Round 01 is real.
Who this is for
Marketing and GTM leaders. Director to VP. Eight to twenty years in. At, or formerly at, a company anyone would recognize.
People who can feel the gap between their reputation inside the building and their invisibility outside it.
Not for: early-career professionals, people chasing followers, founders.
The waitlist
Personal, not templated
Join the waitlist and tell me where you are right now. I'll follow up within 48 hours to see if it's a fit.